BBC 'trying to tempt Holly Willoughby away from ITV'

‘She’s a very important target’: Holly Willoughby ‘was BBC’s guest of honor at a variety awards ceremony as the broadcaster attempted to lure her away from ITV for various projects’

  • Holly Willoughby was the BBC’s guest of honor at the Variety Showbusiness Awards last week as the broadcaster is reportedly trying to freeze her talent.
  • The TV presenter, 41, and her husband, TV executive Dane Baldwin, 47, were personally invited to the glitzy bash by BBC content boss Charlotte Moore
  • It has been claimed that Holly was feeling ‘upset’ over ITV’s handling of Q-gate – which saw Holly and her This Morning co-host Philip Schofield avoid the line as the Queen returned to the kingdom following her September death Lives in
  • The BBC is apparently keen to have Hollie be a part of its many projects

Holly Willoughby was the BBC’s guest of honor at the Variety Showbusiness Awards last week as the broadcaster is reportedly trying to freeze her talent.

The TV presenter, 41, and her husband, TV executive Dan Baldwin, 47, were personally invited to the glitzy bash by BBC content boss Charlotte Moore, according to The Sun.

It has been claimed that Holly was feeling ‘upset’ over ITV’s handling of Q-gate – which saw Holly and her This Morning co-host Philip Schofield avoid the line as the Queen followed her September death Was in the States – with the BBC clearly keen to be a part of their many projects on Holi.

on the move?  Holly Willoughby was the BBC's guest of honor at the Variety Showbusiness Awards last week, as the broadcaster is reportedly trying to woo her stable.

on the move? Holly Willoughby was the BBC’s guest of honor at the Variety Showbusiness Awards last week, as the broadcaster is reportedly trying to woo her stable.

A source told the paper: ‘Holly is a major target for the BBC and she was their guest at the Variety Club Awards.

‘ Holly was conquered and eaten by Charlotte, who is eager to get Holly on board for some of her big shows to come.

‘Her husband Dan is on board and thinks Holly can make big strides on the Beeb.’

Looking back: It was claimed Holly felt 'upset' at ITV's handling of Q-gate, which saw Holly and her This Morning co-host Philip Schofield avoid the line as the Queen lies in state Was speaking

Looking back: It was claimed Holly felt ‘upset’ at ITV’s handling of Q-gate, which saw Holly and her This Morning co-host Philip Schofield avoid the line as the Queen lies in state Was speaking

Star quality: It is claimed Holly was personally invited to the Variety Club Showbusiness Awards by BBC content boss Charlotte Moore

Star quality: It is claimed Holly was personally invited to the Variety Club Showbusiness Awards by BBC content boss Charlotte Moore

The source added that the BBC has made it very clear that they value Holly as a broadcaster and would love to have her on their programmes.

MailOnline has contacted a representative for Holly for comment.

Holly and Phil face growing public opposition to apparently ‘jumping the line’ to see the Queen lie in state at the Palace of Westminster.

Backlash: Holly and her co-presenter Philip sparked massive public backlash for 'skipping the queue' to see the Queen lie in state earlier this year

Backlash: Holly and her co-presenter Philip sparked massive public backlash for ‘skipping the queue’ to see the Queen lie in state earlier this year

The presenters – who are reportedly paid £600,000 to host This Morning from Monday to Thursday – faced mounting fury on Friday after images appeared to appear to ‘skip the queue’ while tens of mourners Waited patiently for 12 hours. Time to pay our respects to Her Majesty.

Holly was reportedly in floods of tears as both she and Phil begged the owners this morning for protection from the upcoming storm.

However, it was previously claimed that Holly would not be leaving ITV after meeting with the bosses.

Entering: Philip and Holly can be seen leaving Westminster Hall in a video posted on TikTok after they filmed and have been accused of queue jumping.

Entering: Philip and Holly can be seen leaving Westminster Hall in a video posted on TikTok after they filmed and have been accused of queue jumping.

A source close to Holly told MailOnline that she ‘spent most of today talking to producers about Q-gate, assuring them that audience reaction is not as bad as the social media fallout’.

‘Many show insiders still fear what the future may hold but bosses seem to have calmed her down from the weekend where she was very upset about the whole thing.

‘The controversy has brought her even closer to Philip.’

Speaking out: Phillip and Holly later addressed the issue on ITV's This Morning, saying they filmed a segment for the show

Speaking out: Phillip and Holly later addressed the issue on ITV’s This Morning, saying they filmed a segment for the show

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